Creating brand awareness can sometimes be abit of a long game. But with the correct branding in place you can make your customers be more faithful by creating an image of trust. You can make your customers remember you easier and portray an image of professionalism, fun or trust depending on your goals.
We consider brand building as word of mouth. By creating a brand your customers will find it easier to remember your business and refer you to friends and family. Once a brand has been built you can then marketing your business around your brand which can be very cost effective.